Multi-million marketing budgets probably won’t do a business any harm, but for a small business which is just finding its feet it’s completely unnecessary. There’s plenty of ways of making your modest budget go that bit further, to maximize your potential revenue and ensure that you’re not getting lost in a sea of competitors.

What you need is big budget results on a small budget.

If it works, stick to it

Trial and error isn’t always advisable when it comes to business, but with marketing it often is. Trying lots of different techniques on a small scale will help you clarify which methods work best for your particular industry. Usually these will vary from business to business, but there are lots of more general concepts which can be used in all sorts of industries.

Make sure you inquire how your leads have come across your business. This will help you identify whether your printed pens or your website is working hardest for you. There’s no need to continually trial new, fad marketing styles. These will usually only work for a very short time (and by the time you’ve heard about it, it could well already have run its course).

What we’re saying is don’t write off the traditional physical marketing techniques like brochures and printed pens.

Market for your business

It might sound obvious, but what works for huge brands categorically will not work for your small café in the center of Leeds. Big brands can get away with all sorts that won’t work from small and local businesses.

Keep things simple, and always keep your customers at the front of your mind. Don’t use language which they won’t understand, or try and over-complicate your product or service. Simple, easy to understand concepts sell best because people don’t feel as if you’re trying to manipulate or trick them with language.

If you have several products, produce a brochure for each to keep things very simple.

Promotional marketing

When you attend trade shows or simply when you’re signing contracts, a printed pen is great to have on hand. These are useful resources which all of us will use at least once a day. It means that your key information will always be on hand. If nothing else you should include your logo, your website address, and your telephone number.

Printed pens are incredible value for money, as they have such longevity.

One of the things that many businesses around the world are notorious for is layoffs of their workers when they have to cut costs. It appears as though the least required asset for these companies is their workers. As brutal as it may sound, many businesses reduce their team sizes to reduce their costs every day. It is quite surprising because there are in fact dozens of different ways for businesses, especially small ones, to cut their costs without sending their employees home. Not to mention, small businesses aren’t in the best position to terminate their employees when they are already struggling with growth and expansion.

Let us first look at the circumstances and reasons why small businesses resort to firing their employees and terminating their contracts.

Reasons Why Businesses Terminate Their Employees

Your Employee’s Performance is below Requirements

The biggest and probably the most valid reason for firing an employee is when they are not able to perform according to the set targets. Despite this being a valid reason, you should always follow the complete procedure and let go of your employee most ethically and professionally possible. Tell them that they also have the right to quit a company when a company does not pay them as promised and vice versa.

Your Employee Isn’t Honest

You have noticed that your employee is not honest. They try to spend time doing nothing behind your back and are interested in things that they should not be concerned with. It is a risk to have such a worker working at the company.

Your Employee Is Having a Hard Time Assimilating

One of the reasons why many employees are not able to give their best is because they can’t fit in the culture of your workplace. It’s either their religious, personal or moral beliefs that don’t let them feel being a part of the team.

Your Employee Doesn’t Care

Believe it or not, some employees don’t care about the rules and regulations of your workplace and being at a professional place. They bully people around them, try to act pretentious, are not punctual and do not pay any attention to the dress code policy.

Your Employees Cost You Too Much

This is quite an oxymoronic situation where the people who bring you business are the ones costing you money. Sometimes, companies become financially weak, and the only way they have to reduce their costs is firing employees. This helps them save money on employee compensation, bonuses, and incentives.

Is Employee Termination the Only Way to Cut Costs?

Not at all! There are many other ways for companies to reduce their costs without letting go of their employees. Here are some.

Negotiations with Vendors and Suppliers

You can look into your current list of suppliers and vendors and look for opportunities to reduce costs. You have to realize that there are group purchasing organizations developed specifically for this purpose. Furthermore, there are online search engines designed specifically for businesses where you can find other businesses that can help you reduce your costs.

Buy in Bulk

One simple way to reduce your costs is to purchase in bulk. Whether you are buying products or subscribing to software or online platform services, bulk purchases will always help you reduce your costs. As a business, you are subscribed to dozens of different online services and buy various items on a monthly or weekly basis. Buy them for several months or a complete year to save your costs.

Reduce Lavish Expenses for Now

It is amazing that businesses offer their employees with refreshments, coffee, and teas for free, but there is a time when you can do this with ease. Until and unless you have reached a point where affording such luxuries do not bother you at all, do not introduce them.

Invest in the Right Technology

Whether you are buying an electric generator for your office, bulbs and lights, ceiling fans, air conditioning units or machinery, you must invest in latest and energy-efficient technology.

Market Wisely

Marketing can suck a lot of your capital out of business depending on the type of marketing you are doing. However, it will be rewarding for you if you use analytical data to narrow down only the marketing campaigns that are lucrative for your business. Spend on them and keep away from spending on marketing efforts that have not yielded any good results.

Similarly, you can find many other ways to reduce your costs without sending your employees home.

Risks Associated with Firing Your Employees

While firing your employees should be the last thing on your list of methods to cut costs, you must also know the many risks that come with employee termination. Here are a few.

Sharing of Company Secrets with Competitors

When employees are not happy with your decision of firing them, they may not care about what action you can take against them. They may go for interviews with your competitors and share your trade secrets. This can be a big set-back for you if your competitor decides to take advantage of the situation.

Lawsuits

When employees believe they have been fired based on unreasonable grounds, they may try to take you to court. If any wrongful termination is proved, it can be expensive for your company. Always be sure to complete the procedure of termination or make sure the termination is justified.

Attack on Brand Image through Social Media

Today, people have a voice, and some people are ready to listen to their voice. Social networking platforms are great places for employees to discredit your brand and slander your image if they believe they were terminated by you wrongfully.

Bad Performance of Existing Employees

It does not matter how much you care about your employees. They may have a stronger connection among themselves than they have with you. Therefore, when you terminate an employee and cause some dissention among the ranks.

So, it is highly recommended that you consider the many other ways of cutting costs for your small business before choosing to terminate your employees.

Everyone is constantly talking about best-in-class, and very often, for the wrong reasons, labeling themselves as such or indicating that is what they strive for. According to the business dictionary, best-in-class is defined as:

“Highest current performance level in an industry, used as a standard or benchmark to be equaled or exceeded. Also called best of breed.”

So what is this thing that many companies strive for, and is it truly what they should be trying to achieve? Sometimes by focusing on best-in-class, are we missing what is best-for-you?

No two businesses are exactly the same — that is a truism. Comparatives are always interesting and knowing what others are doing is of value — what is working or what is not. But there is a danger when looking at best-in-class — who decides what it is, and furthermore, when looking at instituting what someone had deemed as best-in-class — are you perhaps trying to put a square peg in a round hole.

Often times, corporations are disappointed with the results from their efforts to emulate somebody else “best-in-class. Too often, these corporations spend a couple of years trying to implement something, which truly didn’t make sense for them, but because they were told to achieve “best-in-class” and as this is what the “best-in-classes” do, they felt obligated to try. Furthermore, who is it that decides that a certain approach, company, whatever is best-in-class. Where is that Oracle of Delphi that makes this determination?

Don’t get me wrong. I am a big fan of seeing what has worked (or hasn’t) for other firms. Yet once you’ve done that — then look at the business you’re running, and see if it makes sense for you. Having been an executive in many different industries, and consulting in many more, I can comfortably say that the Pareto rule is alive and well. That is to say that 80% of the aspects of the business are similar — processes, business drivers, etc.. However 20% are unique. What I have also learned it that if you ignore that 20%, anything you try to institute is doomed to failure. It is the square peg, round hole scenario.

So let’s give “best-for-you” more credence. Create your own horizon — take heed of the lessons learned from others, but don’t follow blindly — just because some amorphous mass tells you this is what should be done. Create your own footprint… and who knows — tomorrow someone might be calling you best-in-class!